B2B and B2C are common abbreviations related to the business-to-business and business-to-comsumer company formats. B2B company sells goods or services to other companies for commercial use or resale. B2C company sells goods or services directly to domestic consumers for personal consumption.
B2B companies can sell general supplies and services for many types of business, or specialize in certain industries. For example, a trucking company markets its transport services producers, wholesalers and retailers. Logistics company providing logistics services to businesses. Manufacturers and wholesalers are a B2B company, because they make or buy goods and then sell them to other companies for resale.
Retailers are the largest suppliers of B2C channel. The brick-and-mortar stores, online shopping and catalog retailers market goods and services to consumers. Some discount and department stores sell a few categories of products and appeal to a broad market. Other B2C providers specialize in a category or type of customer. Direct-to-consumers sales represents another B2C format. Mary Kay and Tupperware are common examples. This market B2C channel, individual representatives market and sell products to friends, family and other contacts network.