A business-to-business (B2B) sells its products directly to another company as a wholesaler sells clothing for retailers. However, in contrast to business-to-consumer (B2C) and business-to-government (B2G), B2B companies need to create a professional person, who is at the same time attract the attention of finishing and selling if they expect to transmit and sell their products to other businesses successfully. Sharp and easy to use website is essential in today's economy, but building a successful presence in the B2B web is different from creating a standard B2C site.
Understanding your customer
Because you are selling to a business, not consumers in general, different dynamics. Wendy Flanagan, co-president of Murray media, a design and Technology Agency, has contributed a blog guest on Tech Affects website, which says: "Getting to know your best customer, we can help make the online experience that suits your needs, and appeals to your aesthetic. "It is recommended to ask customers for their latest CRM data and sales statistics to find out what attracts customers and what is not.
Creating a coherent voice and personality to your site
It can vary within wide limits; it depends on what it is you are selling. While some companies have a light heart and personal in their tone, some are serious and formal. You know who you want to visit your site, and develop their voice and general physical condition around it.Develop a clear flow of information
It is important that when a potential customer visits your site, not confused by the fact that actually offers. Michelle Linn of the Savvy B2B Marketing website says that all visitors should be able to find information before anything else.
It is recommended to ask this question every section of the site: "Is this already providing useful, understandable and relevant information to my readers?"
UI design is easy to navigate your site
Business professionals do not respond to the loss of time in order to maximize their visits and online sales, make sure that everything is accessible and clear in message.
This includes managing all partitions as a landing page. You do not know how a visitor will enter your site, either through the homepage, or a random page in which the search engine falling. Each page should have a clear menus and brand messages, so visitors can navigate the rest of your site.
Open up an easy line of communication
First, there is a page about your company and how it will bring a different experience to your potential customer. Second, provide a phone number, mailing address and email address so that customers know they are both legal and readily available.Maintain consistency
This includes writing your site, visual effects, and the total content. Like everything else, your website will be updated, and as usual, do not forget your overall message, persona and the voice when doing so down the road.
This is not the only thing to develop a B2B website for Myanmar b2b website, but if you take care with these things that you will be well on your way to success.
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